The world needs more love.
Let's change that.
The Courage for Love Campaign is a 12-month experiment to bring more love into the world.
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What is the Courage for Love campaign?
The Courage for Love campaign is a bold 12-month experiment starting in January 2026 to bring more love into the world.
We're more connected than ever. We have thousands of friends on social media, endless ways to message each other, and algorithms designed to keep us engaged. And yet, people are lonelier than ever. Why is that?
Because connection isn't the same as closeness. And closeness requires something most of us have been avoiding: courage.
We're meant for human connection. Deep, real, vulnerable human connection. And at the core of the loneliness epidemic is the solution—courage. It takes courage to risk rejection. It takes courage to start a relationship. It takes courage to have an uncomfortable conversation. It takes courage to repair what's been broken. It takes courage to be vulnerable enough to let someone truly see us.
This campaign exists because love still matters, commitment still matters, and choosing love intentionally has never been more countercultural… or more necessary.
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Love Requires Courage
This campaign is about helping people find love, give love, and receive love—in all its forms.
It takes courage to find love. It takes courage to give love freely without keeping score. It takes courage to receive love and believe we're actually worthy of it. It takes courage to admit when we're wrong. It takes courage to forgive. And it takes courage to say two of the hardest words in any relationship: "I'm sorry."
Love isn't just a feeling. It's a series of courageous acts, repeated over time.
The 6 types of love
The Greeks identified 6 types of love. Each one requires a different kind of courage:
EROS (Romantic/Sexual Love)
Courage to be vulnerable, to express desire, to risk rejection. It takes courage to pursue someone, to initiate intimacy, to say “I want you” knowing they might not feel the same.
PHILIA (Friendship/Team Love)
This is why Philadelphia is called the city of brotherly love. Courage to show up authentically, to have difficult conversations, to set boundaries with people you care about. The courage to be yourself even when it might create friction in the group.
LUDUS (Playful Love)
Courage to be spontaneous, to look foolish, to try new things without worrying about appearing cool or composed. The courage to not take yourself so seriously.
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PHILAUTIA (Self-Love)
Courage to face your own truth, to choose yourself even when it disappoints others, to believe you’re worthy of love before anyone else validates it. The hardest courage of all.
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PRAGMA (Enduring Love)
Courage to stay when it’s hard, to work through conflict instead of running, to choose commitment over comfort. The courage to keep choosing someone even when the butterflies fade.
AGAPE (Universal Love/Contribution)
Courage to give without guarantee of return, to serve causes bigger than yourself, to love humanity even when individuals disappoint you. The courage to believe we’re all connected.
We wait too long to fix what's broken.
According to Dr. John Gottman's research, the average couple waits six years from the first sign of serious relationship problems before seeking help. Six years of resentment building. Six years of distance growing. Six years of love slowly dying—because having the hard conversation felt too scary.
Loneliness is literally killing us.
The U.S. Surgeon General's 2023 advisory found that loneliness and social isolation increase the risk of premature death by 26%—comparable to smoking 15 cigarettes a day.
"I wish I'd had the courage to express my feelings" is a top regret of the dying."
A hospice nurse wrote a book called The Top Five Regrets Of The Dying. The #3 regret was not having the courage to express their true feelings.
Conflict avoidance destroys relationships.
Gottman's research shows that 69% of relationship conflicts are perpetual—meaning they never get fully resolved. The relationships that thrive aren't the ones that avoid conflict. They're the ones where people have the courage to address it.
Apologizing is harder than ever.
Studies show the average person takes 20 hours to apologize after a fight—and many never apologize at all. Two simple words, "I'm sorry," require more courage than most of us can summon.
We're more narcissistic than ever—and it's making us lonelier.
Research shows that people who post large quantities of photos and selfies on social media showed a 25 percent increase in narcissism over just four months. We've built a culture where likes, followers, and comments have become a proxy for self-worth. The cruel irony? The more we focus on ourselves, the lonelier we become—because real connection doesn't come from being seen, it comes from truly seeing someone else.
Let’s Talk About It: The Courage for Love Book Club
We're starting with a book club.
Our first read is Love Yourself Like Your Life Depends on It by Kamal Ravikant—a short, powerful book about the radical act of loving yourself first. Because the love we give others can never exceed the love we have for ourselves.
The $10,000 Courageous Coupling Challenge
What happens when two people commit to practicing courage together?
The Courageous Coupling experiment is designed to help people build deeper, more honest, more loving relationships through intentional acts of courage.
We're putting real stakes behind this.
The $10,000 Challenge is our way of proving that courage can change relationships—and we're willing to back it up.
This is Just the Beginning
A lot more is coming throughout 2026. New experiments. New resources. New ways to bring more love into the world. Workshops. Office hours.
Follow Jonathan on social media for frequent updates.
FAQs
The Courage for Love Campaign is a 12-month experiment to bring more love into the world. Not just romantic love—all love. The love between friends who haven't spoken in years. The family members divided by politics or the pandemic. The business partners who let something small fester into something big. The relationships that faded not because the love was gone, but because no one had the courage to repair them.
The word courage comes from the Latin *cor*, meaning heart. Courage literally means to act from the heart. Courage comes from the heart: feeling, connecting, doing what matters even when it's hard. Fear comes from the head. Overthinking, worrying, avoiding.
Courage is essential for meaningful relationships.
The courage to express your truth. The courage to have hard conversations. The courage to admit when you're wrong. The courage to apologize. The courage to say "I'm sorry." The courage to say "I love you."
Without courage, we avoid. And avoidance kills relationships.
The Courage for Love Campaign is a movement, not a product. Structured programs, workshops, and experiences may be introduced as the campaign evolves, but right now, we're only focused on creating online content that inspires people to take action.
Anyone who has love they've left on the table. A friend you miss but haven't called. A family member you stopped talking to over politics. A relationship you let drift because the conversation felt too hard. A partner you've stopped being honest with. If fear has been keeping you from the people you care about, and the love you deserve, this is for you.
All of it. Romantic love. Friendships. Family. Former business partners. The friend you used to be close with but had a falling out with. Any relationship where distance has grown and courage could close the gap.
Daily Courage exists to positively impact the world by helping people build more courage. The Courage for Love Campaign is one of our flagship initiatives, because we believe love is one of the most important areas where courage makes a difference.
Follow @iamdailycourage on social media. Join one of our experiments. Reach out to someone you've been avoiding. Share your story. The more people practicing courage, the more love we bring into the world.